As a small business, we are exempted from the operation of the Privacy Act. However, the protection of your personal information that we collect is very important to us. This policy sets out how we handle any personal information we collect or receive about you.[privacy act] The Privacy Act 1988 (Cth) can be viewed at http://www.austlii.edu.au/au/legis/cth/consol_act/pa1988108/
What is personal information?
We use the definition of the personal information contained in s 6(1) of the Privacy Act. It states that personal information is ‘information or an opinion (including information or an opinion forming part of a database), whether true or not, and whether recorded in a material form or not, about an individual whose identity is apparent or can reasonably be ascertained, from the information or opinion’.
We try to collect personal information directly from the individual. We only collect personal information for purposes that are directly related to our activities and only when it is necessary for or directly related to such purposes. These purposes include:
Website activity: This is data about your browsing activity on our website. This may include, which pages you visited and when, and what items you placed into your online shopping cart.
Device and browser information: We may collect technical information about the device or browser you use to access this website. This may include, your device’s IP address, cookie string data and your device type and mobile device’s unique identifier such as the Apple IDFA or Android Advertising ID.
Ad data: We may collect data about the online ads we have served (or attempted to serve) to you. This includes things like how many times an ad has been served to you, what page the ad appeared on, and whether you clicked on or otherwise interacted with the ad.
Data from Advertising Partners: This is data that we receive from other digital advertising companies that we use to help us deliver ads to you and recognise you across browsers and devices. This may include identifiers that some Advertisers or third party ad platforms choose to share with us, such as your “Customer ID” with an Advertiser or an identifier associated with a hashed (not readable) version of your email address. We may work with these Advertising Partners to synchronize their unique, anonymous identifiers to our own to enhance data points about a particular unique browser or device.
We use this data to help identify and serve you ads that are relevant to you. We also use this data to operate, improve and enhance our services including enhancing the data we have about a particular user, browser, or device, or to target, optimize, cap, or synchronize advertising.
A Tracking Pixel is a piece of code embedded on a web page of a Customer’s Website that collects information about Users’ engagement on that web page. The tracking pixel can be provided either by the advertising channels, affiliate networks or by Ultimate You. The Tracking Pixel may include a command to create Cookies.
Use and disclosure of your personal information
We do not disclose your information to third parties.[use & disclosure]
We take steps to ensure that the personal information we collect is accurate, up to date and complete. These steps include maintaining and updating personal information when we are advised by you that your personal information has changed.
We take steps to protect the personal information we hold against loss, unauthorized access, use, modification or disclosure and against other misuses. These steps include password protection for electronic files, encryption, and physical access restrictions.[protection mechanisms]
If you choose to join our email lists, complete online forms or lodge enquiries, your contact details are stored on password-protected databases.
You may request us to delete any personal information we hold about you by emailing our contact person whose details are below. You may choose to opt-out of further contact from us by sending us an email containing the word unsubscribe in the title of the email.
If you wish to request access to the personal information we hold about you or request that we change that personal information, we will allow access or make the changes unless we consider that there is a sound reason to withhold the information under relevant law such as the Privacy Act, Freedom of Information Act 1982 (Cth) (FOI Act) or other relevant information.
You can obtain further information about how to request access or changes to the information we hold about you by contacting us (see details below).